I love this sign.
Small towns have fewer facelifts than their larger sisters. The visual appeal of their storefronts and and advertising fall out of, and then, with the passing of forty years or more, back into favour. A dry Mediterranean climate helps no doubt.
The glory days for this luxury swiss watch sign were in the 70s, going on the colour. The style suggests (to me anyway) earlier in that decade rather than later.
Only two drawing options presented themselves this morning with my coffee, this view and a chain store bakery interior. Despite the more varied option of busy loaves and cakes, this old girl won out.